Skip to content
Automotive dealerships

Showroom WiFi customers trust, with the workshop kept safe behind it

Customers spend an hour in your service lounge on the WiFi while their car is in the workshop, sometimes with children. Shield gives that network a family-safe policy and strips ads so pages load faster. Behind it, diagnostic laptops, workshop tablets, telematics tools and the sales desks that handle finance applications run on threat-first rules, with a relay showing each workshop device by internal IP.

Protect a network free for 30 days

What is at stake

Customer data, workshop kit and a busy lounge

  • Finance paperwork on the desk

    Sales executives handle driving licenses, finance applications and deposits, so a fake login page on a sales laptop puts customer data at risk.
  • Diagnostic laptops online

    Diagnostic laptops and workshop tablets pull software updates and telematics data all day, and an infected one can call home unseen.
  • The service lounge

    Customers wait an hour or more on your WiFi, and families expect it to be as safe as the showroom looks.

How Shield fits

Showroom, workshop and sales desk, each on its own rules

  • Showroom and lounge WiFiFamily-safe categories, Safe Search and ad blocking, with your branded block page.
  • Sales desksThreat-first rules, with phishing, newly registered domains and file sharing apps blocked.
  • Workshop and diagnosticsDiagnostic laptops and telematics tools behind a relay, with manufacturer portals on the allow list.
  • Staff phones and tabletsThreat defense first for sales and workshop staff on the dealership network, with games and streaming blocked in working hours.

Proof

Earlier warning and a faster service lounge

10 days
head start on standard blocklists for new malicious domains
500%
faster page loads, once ads and trackers are stripped out
80,000+
venues in 90 countries run WiFi on the Purple platform
  • ISO 27001certification held by Purple, alongside Cyber Essentials, GDPR and CCPA

FAQ

Questions we hear from teams like yours

Will filtering block manufacturer diagnostic software?

Not if you allow it. Put manufacturer portals and update servers on the workshop allow list, and Shield answers them as normal. Drill-down shows each lookup a diagnostic laptop makes, so you can spot anything new before it causes trouble.

Can policy follow sales laptops off site?

No. Shield protects devices while they are on your networks, in the showroom, the workshop and every other site you run. Sales laptops away from them, at an auction or a customer's home, need the endpoint protection you already run. Back on dealership WiFi, they pick up your policy again with nothing to install.

Do we need hardware at each dealership?

No. You point each site's router, firewall or DHCP at Shield, with no appliance to install, and customers install nothing in the lounge. A dealer group sets one policy, then adjusts it per site, SSID or VLAN.

Does it help with PCI DSS for deposits?

It helps you meet PCI DSS rather than making you compliant. Card terminals and sales desks sit on a threat-first policy, Shield blocks phishing and malware at the lookup, and logs stream to your SIEM or syslog as evidence.

What about data protection for customer details?

Purple holds ISO 27001, Cyber Essentials, GDPR and CCPA. Shield works on DNS lookups, so it sees which domains a device asked for, not what was typed into a page. Raw query logs are kept for 9 days. Admin access runs through single sign-on with Okta, Microsoft Entra ID or OIDC.

Other industries

Decide what your network reaches, free for 30 days

Tell us which networks and sites you run and who is on them. We map a policy to each one: staff, guests, students, residents and IoT. Then point one network at Shield and see what it stops for 30 days, before you pay anything. Running change control? We plan a pilot on one site with your team instead. No hardware to install.

  1. We map your networksA Purple expert maps your networks, your venues and the people on each, and answers your questions on bypass, outages, data handling and integrations.
  2. You get a policy for each oneStaff, guests, students, residents, IoT and paid tiers, each with the policy it needs.
  3. You prove it, then get your tailored quote30 days free on one network, or a pilot on one site planned with your team, then Shield priced standalone or as an add-on to your Access plan.

Your policy map

Tell us your networks. We map a policy to each one.

A Purple expert comes back with a policy for every network and group you run, from the team that has run content filtering since 2012 and runs WiFi for 80,000+ venues in 90 countries.